Sports interior design for SGN Sport - Team Sportia, Sportringen and Bike Nation.
Smålandsinredningar develops and delivers solutions for sports interior design for SGN Sports' store chains – Team Sportia, Sportringen and Bike Nation.
We work closely with both SGN Sport and their member stores to create functional, sustainable and inspiring store environments adapted to the needs of the sports retail industry.
Customer experiences for active people
Our focus is on quality, flexibility and efficiency – from design and construction to finished installation. By combining practical solutions with a strong brand identity, we help SGN Sport stores maximize both customer experience and sales.
Sports interior with feel and function
Throughout the entire process – from idea and design to construction, production and assembly – we work closely with both the SGN Sport concept team and individual stores.
Our goal is to create sports interiors that work as well in practice as they look on paper.
Our work includes:
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Store concept and design adapted for sports retail
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Special furnishings for brand spaces and campaigns
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Flexible system solutions for walls, tables and freestanding furniture
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Complete solutions including delivery and installation
We know that sports stores place high demands on durability, flexibility and clear product display. That's why we develop solutions that can withstand tough use, are easy to adapt and at the same time contribute to a modern, inviting look.
Enhance the customer experience
Long sections of wall can easily feel static, and products risk getting lost in the crowd. By breaking things up with contrasting elements and varied sections, you create a more dynamic expression that catches the customer's eye and gives a feeling of constantly discovering something new.
Target the right audience
With RGB lighting, selected walls in other colors and materials, and displays, you can easily target specific departments to different audiences and enhance the store’s expression. This way, you create a shop-in-shop feel that can be quickly adapted or restored as needed – all to reflect the target audience’s style, interest, and attitude.
The right atmosphere in the right department
By using different colors on freestanding sports fixtures and selected wall sections, you can create a distinct feel that reinforces each category and department. This provides a more inspiring store experience – and ultimately leads to increased sales.
Design / Layout
Smålandsinredningar helps you with layout and design, as well as the development of new products. Our trained product designers will help you.
With our own production in Sweden and solid experience in sports interior design, Smålandsinredningar offers a safe, comprehensive solution – from concepts by our designers to a finished store in our own factory.
Greet the customer at the optician
We create store environments that inspire, strengthen the brand and simplify everyday life for staff.
With extensive experience in sports retail, we know how important it is to combine sustainability, flexibility and clear product display – in everything from overall concepts to individual pieces of furniture.
Our solutions include both custom-made sports furnishings and freestanding furniture such as:
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Set table
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Display table
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Podiums and portals
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Sign racks and wall systems
Selection of sports furnishings
Below we show a selection of our products. Prices are approximate, and all products are manufactured to order. Delivery time is approximately 4 weeks.
We adapt the interior design to your store, your brand and your customers – for a solution that both strengthens the overall impression and boosts sales.
About Us
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