Smålandsinredningar

Innovative store interiors for Synsam in the Nordics

Smålandsinredningar has long enjoyed a close partnership with Synsam, one of the largest optical chains in the Nordics with over 500 stores. By delivering tailored and exclusive

we have helped Synsam create environments that strengthen their brand and enhance the customer experience. This partnership is a clear example of our ability to refine the concept according to both brand identity and practical needs.

Flexible, high-quality interiors for opticians

In Synsam's stores, we have used a carefully selected mix of materials, such as wood, metal, stone, and acrylic. The aim has been to create a modern and harmonious environment where customers can easily focus on the products. By delivering interior solutions that are not only visually appealing but also functional, we have contributed to enhancing the store's overall atmosphere. Key elements of our interiors for Synsam:

: Products are displayed in a clear and accessible manner that helps customers easily find what they need.

: The combination of wood, metal and other materials creates a luxurious and durable interior that is also practical for daily use.

: The interiors are adaptable, making it easy to update the stores' appearance and functionality to meet new trends and customer behaviors.

Continuous development for a better customer experience

Continuous development for a better customer experience

Our collaboration with Synsam has been characterized by continuous development where we work to improve and renew their store interiors. By listening to market changes and Synsam's own needs, we have created flexible solutions that always put the customer at the centre. This has resulted in:

: We have participated in manufacturing and refining the product design in entirely new stores, as well as upgrading existing ones, always with a focus on sustainability and aesthetics.

: By continually thinking ahead, we have developed interiors that are both visually appealing and adapted for an effective customer experience.

: Smart display solutions enable Synsam to easily showcase its wide assortment, while the stores feel welcoming and easy to navigate.

Sustainable and functional interiors that last

In our collaboration with Synsam, sustainability has been a central theme. We strive to create store interiors that not only meet today's requirements but also stand the test of time in terms of style and quality. By using sustainable materials and energy-efficient solutions, we have contributed to a store environment that is as functional as it is aesthetically pleasing. The benefits of our collaboration have been:

: We use the most environmentally friendly materials possible and work exclusively with Swedish suppliers, striving to reduce environmental impact without compromising on construction or visual design.

: Our interiors are designed to be both durable and timeless, giving the stores a sustainable and modern look.

: With flexible interior systems, Synsam can easily update its store environment to reflect new trends and needs.

The collaboration between Smålandsinredningar and Synsam has contributed to creating inspiring and functional stores that keep both the product and the customer in focus. Through a combination of sustainable design, flexible solutions, and continuous development, we look forward to continuing to develop the store concept alongside Synsam and contributing to their future success.

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