Hellströms Guld
Contact usHellströms Guld – A classic jewellery shop in Östermalm
Located in Östermalm, Stockholm, lies Hellströms Guld, an established jewellery shop that has preserved its craftsmanship and sense of timeless elegance through several generations. The shop is known for its carefully selected range of jewellery and its personal service. For Hellströms Guld, every customer visit is an experience characterized by tradition, quality, and care.
Custom store interiors by Smålandsinredningar
We were entrusted to help Hellströms Guld renew the shop’s interior. Together with them, we devised a solution that would reflect their long tradition of craftsmanship and exclusive jewellery, while adapting the environment to meet today’s needs for both aesthetics and functionality. Our task was to create a harmonious and streamlined setting where each piece of jewellery can take centre stage and shine. We developed a design where form and function work together, and the result is a
that feels both welcoming and thoughtfully designed.
A clear and airy shop layout where each product is presented in a way that does it justice.
We used materials such as wood, glass and metal to create an exclusive feel that stands the test of time.
All interiors are custom-made, from display cases to storage furniture, to optimise space without compromising on aesthetics.
Timeless design and details that highlight the jewellery.
For us, it was important to create an environment where the jewellery at Hellströms Guld can be showcased in the best possible way. Every element of the interior, from the display cases to the lighting, has been carefully planned to highlight the shop’s unique selection. We wanted customers to be met by a calm and pleasant atmosphere that invites both inspiration and personal consultation. Some of the solutions we developed:
With glass details and touches of brass, we have created display cases that allow the jewellery to take centre stage and be visible from multiple angles.
We have installed discreet light sources that highlight the jewellery’s sparkle without creating glare.
We have also designed seating areas and consultation desks that make it easy for customers to receive personal service in a calm and relaxed environment.
By combining traditional and modern elements, we have created a shop where form and function go hand in hand.
A collaboration with a focus on the future.
The collaboration with Hellströms Guld has resulted in a shop environment that not only reflects their heritage and craftsmanship, but is also prepared for future needs. The timeless design and durable materials ensure that the interior will last for a long time, while the flexibility of the solutions makes it easy to update the shop as required. Examples of what we focused on:
We chose materials that are both robust and aesthetically pleasing, ensuring that the shop can retain its feel over time.
The interiors are designed so they can easily be adapted to new trends or updated for seasonal variations.
By creating a welcoming and harmonious environment, we have contributed to a shop where customers can explore the jewellery range at their own pace and feel confident in their choice of jewellery.
A foundation for continued collaboration.
We are delighted with our collaboration with Hellströms Guld and proud to have contributed to a shop that conveys both tradition and modernity. Together we have created an environment where jewellery and craftsmanship take centre stage, and where customers are invited to an experience that feels personal and thoughtful. We look forward to continuing to be part of Hellströms Guld’s development and stand ready to assist with future needs for adaptations and improvements.
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